Grocery supply chains face rapid change

The big supermarket chains have been casting around for ways to hang on to market share in the face of a determined assault from the discounters.

.The scale of the problem is highlighted in figures from Kantar Worldpanel. Between October 2014 and June 2018, Aldi’s market share has grown from 4.8 per cent to 7.4 per cent. Lidl’s share has grown from 3.7 per cent to 5.4 per cent.

In contrast, Tesco is down from 28.8 per cent to 27.7 per cent, Asda is down from 17.3 per cent to 15.1 per cent and Sainsbury’s is down from 16.1 per cent to 15.6 per cent.

It’s worth remembering that globally both Aldi and Lidl are huge. Lidl turns over some €70 billion, while Aldi, which does not reveal its figures publicly, has been estimated to turn…

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